Mastering SEO Seminar | Perth

Mastering SEO Seminar

Price $499 (inc GST)
Duration 2 Days
Location Joondalup Business Centre
Date 29-30 November 2012
Time 9.30 – 5 pm

 

Details at: http://www.4seotraining.com.au/

 

Perth SEO Training Seminar Course Outlines
Mastering SEO Course

Joondalup, Western Australia

 


 

What is SEO?

  • What is search engine optimisation?

  • Decide what you want SEO to achieve and think local

  • Seo and ROI

  • Organic vs. Paid search engine results

  • Black hat vs. White hat SEO

  • On-page vs. Off-page SEO techniques

  • How do search engines work?

  • The Google search algorithm

  • Google PageRank

  • Google panda

  • Robots, spiders and crawlers

  • Think like a search engine

  • Search engines do not rank websites, they rank web pages

  • Search engines vs. Directories

  • What is a URL or domain name?

  • What is an IP address?

  • What is a web server?

  • What is HTML?

  • Viewing the HTML code behind a web page

  • What is the index file?

  • Picture files are stored separately from your web pages

Basic HTML

  • What is HTML?

  • Browsers and HTML

  • Index page

  • A sample web page

  • Viewing HTML code

  • Html tag

  • Head vs. Body sections

  • The head section

  • The body section

  • Title tag

  • Description tag

  • Meta keywords tag

  • Header tags (for body text)

  • Paragraph tags

  • Bold tags

  • Links to other pages

  • Anchor text within hyperlinks

  • Img (image) tags

  • Alt tags

Power Google searches – your SEO friend

  • Basic searching techniques within Google

  • Search for a phrase within a particular website.

  • Find documents using a particular file format such as PDF file.

  • Find pages that link to a website

  • To display Google’s cached version of a web page.

  • To display information about a web page

  • To display website pages that are similar or related to a particular URL

  • To specify that all the words in a search query must appear in anchor text of links pointing to the a web page

  • To specify that the words in a search query appear in anchor text of links pointing to the a web page

  • To specify that all the query words must appear within the body text of a web page.

  • To specify that some or all of the query words must appear within the body text of a web page

  • To specify that all the query words must appear in the title of a web page

  • To specify that one or more of the query words must appear in the title of a web page.

  • To search, specifying that all query words must appear in the URL.

  • To search, specifying that one or more query words must appear in the URL

Evaluating keyword phrases and investigating your online competitors

  • Make a list of the keyword phrases you think are important

  • Use keyword phrases rather than a single word

  • Use a localised phrase

  • Ask employees and customers for key phrase ideas

  • Use Google to search using your chose keywords and check out the competition

  • Use Google auto-suggest to suggest more popular keywords

  • Related searches in Google

  • Turn the cache off when repeating local searches

  • ‘Block all’ local results

  • Listing the keywords that your competitors think are important

  • Word stemming

  • Use thesaurus.com for related keyword ideas or the ms word thesaurus

  • Using long tail search phrases

  • Advanced Google search techniques

  • Advanced Google search – find associated keywords in using the ~ character

  • Advanced Google search techniques: ‘in title’ searches

  • Advanced Google search techniques: ‘in URL’ searches

  • Advanced Google search techniques: ‘in anchor’ searches

  • Advanced Google search techniques: ‘in text’ searches

  • Advanced Google search by file types

  • Search using different international versions of Google

  • International spelling and meanings

  • Video searches

  • What Google has to say about building keyword lists

  • Firefox SEO add-ons

  • Seo book toolbar

  • Use Amazon to browse the index of related books for keywords

  • Keyword tools – spyfu

  • Keyword tools – seed keywords

  • Keyword tools – keyword discovery

  • Keyword tools – wordtracker

  • Keyword tools – keyword spy

  • Ordering and grouping your keywords and phrases in order of priority

Seo copywriting

  • Content is king

  • Google’s webmaster central guidelines

  • Google webmaster central blog

  • Customizing different pages for different keywords

  • Body text and keywords

  • Bold text

  • Large text and coloured text

  • Using bulleted or numbered lists

  • Amount of text on a page

  • Location of keywords on a page, top and bottom of page text

  • Keyword density

  • Keyword frequency

  • Keyword proximity

Title, description and meta keywords optimisation

  • Title

  • Keyword position within a title

  • Use unique titles for each page within your website

  • The page title can be displayed within the search engine results

  • What happens if you do not have a title or have a bad title?

  • Titles for documents such as Microsoft Word or PDF files

  • CTR (click through rate) and SEO

  • Titles and matching HTML headings

  • Keyword positioning within your title

  • Localisation of your titles

  • Google will only display around 64 characters but may index up to 250 characters

  • Titles and branding

  • Keyword proximity within the title

  • The order of words within your key phrase are important

  • Singular vs. Plural versions of your keyword

  • Stop words

  • Separators

  • Using smaller words

  • Call to action (CTA)

  • Using exact keyword matches

  • Use natural capitalisation

  • Different title and description text

  • Do not use multiple titles within a single web page

  • Description

  • The meta keyword list

More on-page keyword optimisation opportunities

  • Keywords in the URL

  • Using keywords in folder and file names

  • Using keywords in image file names

  • Using keywords in your CSS file name

  • Using keywords in your div names

  • Using keywords in your document file names

  • Anchor text and keywords

  • Headings

  • Avoid picture headers on pages

  • Alt tags

  • Other types of downloadable documents

  • Downloadable documents and SEO

  • Linking from documents to your website

  • Seeing which of your documents Google has indexed

  • Use bullet point or numbered lists including keywords

  • Comment tags

Your website’s internal and outgoing links

  • Google likes big websites

  • Google likes text based hyperlinks

  • Complex internet website linking helps – Google counts sub-folder internal links

  • Link all pages within your website back to your homepage.

  • Exploiting keywords in anchor text links

  • Don’t use ‘click here’ for anchor text within a hyperlink

  • Use both text and graphic links

  • Outgoing links from your website can help SEO

  • Controlling link juice with no follow tags

  • Java menus and flash menus

  • Insert links from each page to your important pages

  • Make sure all pages can link back to your home page

  • Checking your website for broken links

  • Check all your outgoing links for links to bad neighbourhoods

Getting links and getting noticed

  • Submitting a website to the search engines

  • Do not use automated website submission services

  • Google site links (extended links) feature

  • Open directory project (DMOZ)

  • Xml site map generators

  • Links are the web’s currency

  • Counting links to your site

  • Provide HTML code to make it easy for others to link on your website

  • Link baiting – quality content attracts links

  • Do not use automated link building schemes

  • Free e-books

  • Investigate competitor links

  • Link exchanges

  • Take care when considering free link pages

  • Free search engine listings

  • Google use link: <website>

  • Add different versions of links inc. Anchor text to your ‘add a link’ page

  • Add Google +1 and Facebook link buttons on your website

  • Maximise the benefit of your local Google places page

  • Understanding nofollow

  • Get listed locally

  • Why use ‘paid directories’

  • Paid yahoo directory submissions

  • Paid Business.com listing

  • ‘Best of the web’ paid directory listing

  • Using Google alert as a link tool

  • Open website explorer

  • Majestic SEO

  • Quality links from .gov or .edu (harder to get)

  • Article submission sites

  • Presentation submission sites – slide serve

  • Presentation submission sites – slideshare

  • Other presentation sharing websites

  • Links from YouTube

  • Other video submission sites

  • Business associations

  • Local business meeting groups

  • Take part in forum discussions

  • Setup your own forum

  • Post comments to other peoples blogs

  • Get links from ebay

  • Coupon and discount sites

  • Automatically tagging copy and paste with a hyperlink to your website

  • If websites mention your company product or service ask for a link

  • Submit photographs to photo sharing sites

  • Use Google alerts to find new link opportunities

  • Ask for links

  • Downloadable tutorials, fact sheets or reports

  • Make it easy for visitors to add a link back to you

  • ‘Question and answer’ websites

  • Become an expert source for newspapers, local radio and television stations

  • Join local industry associations and groups

  • Exploit 404 errors on competitor websites

  • Offer educational discounts

  • Linking from top research or top reference sites

  • Guest blogging

  • Sponsor educational events

  • Charitable donations

  • Podcast directories

  • Green directories

  • Create your own affiliate program

  • Use ‘tell a friend’ buttons

  • Use ‘share this’ buttons.

  • Creating your social media profile across social media sites

  • Link check related, but non-competitive websites and offer to fix broken links

  • Offer your services as a guest speaker to local colleges & universities

  • Reciprocal links with similar companies in other regions or other countries

  • Consider buying established websites related to your market

  • Translate your website or blog into different languages

  • Purchase adverts on websites with content related to your website

  • Deal and discount sites

  • Ask for a mention in a newsletter operated by a similar, but non-competing website

  • Do not link to bad neighbourhoods

  • How to identify bad sites (so called ‘bad neighbourhoods’)

  • Remember that internal links count too

  • Press releases

  • Printed advertising – advertise the URL

Multiple website issues

  • Why consider having more than one website?

  • Matching the domain name to your keyword phrase, using a special trick

  • Domain names suggestion tools – find available domain name variations

  • Domain squatting (also called cyber squatting)

  • Duplicate content issues on multiple websites

  • Multiple domains redirected to a single website

  • Dedicated and shared IP addresses

Google places page & Google plus business pages

  • What is a Google places page?

  • Optimizing your Google local page

  • Creating a business page

  • Customising Google plus pages

Google profiles

  • Example Google profile

  • The easy way to display your Google profile page

  • Single-author blogs and sites

YouTube

  • What is YouTube?

  • Search YouTube to find competitors and checkout their SEO

  • Advanced YouTube search options

  • Simple slideshow videos vs. Expensive corporate videos

  • Uploaded videos cannot be re-edited

  • Make YouTube videos time independent

  • YouTube annotations

  • Posting a video to YouTube

  • Optimizing YouTube videos

  • The importance of a clickable link in the YouTube description

  • YouTube videos with clickable links on the actual video

  • YouTube channels

  • Creating and optimizing a YouTube playlist

  • Adding a new playlist to your YouTube channel

  • Adding videos to a playlist

  • YouTube videos can be displayed in the Google results – three times!

  • YouTube comments and video feedback

  • YouTube ‘likes’ and ‘dislikes’.

  • Linking YouTube videos to other videos using annotations

  • Creating animated videos

  • Free video maker for YouTube

  • Animoto: a sophisticated online video production tool

  • Traffic geyser

  • Hosting online videos

  • Dailymotion.com video sharing site

Blogs and SEO

  • What is a blog?

  • Websites vs. Blogs

  • What is WordPress?

  • Creating a WordPress blog on your website

  • WordPress plug-ins

  • Using WordPress themes

  • WordPress TV

  • Videopress

  • Make sure your blog is not blocking the search engines

  • Enable comments to be left on your blog

  • Regular website SEO techniques still apply

  • Install the all-in-one SEO plug-in

  • Use keywords within the title of each blog post

  • Use link juice wisely

  • Add alt tags to the images in your posts

  • Make sure your theme handles header tags correctly

  • Customising blog pinging notification

  • Install the Google xml sitemaps generator plug-in

  • Do not use ‘sponsored themes’

  • Using slugs

  • Using time stamping to help generate a flow of ‘fresh content

  • Using tags

  • Integrating with social media

  • Using complex linking within your blog

  • Making ‘scrapers’ work to you

  • Using ‘permalinks’

  • WordPress ‘digg digg’ plug-in

  • Google blogger

Facebook, twitter & LinkedIn

  • What is twitter?

  • Twitter and business

  • Twitter buttons

  • Twitter widgets

  • Promote your social media when you email

  • Apps for linking to all social media sites – OnlyWire

  • Stumble upon

  • LinkedIn

Monitoring your SEO campaign

  • Google PageRank

  • Simple web hit counters

  • Monitor the back links to your website

  • See how many pages you have listed in Google

  • Manually check your search engine results

  • Beware of using automated search engine position checkers

  • Google webmaster tools

  • Google analytics

  • Bing webmaster tools

  • Free alexa toolbar

  • Report competitors that spam

  • Monitor competitor sites for content changes

  • Impartial feedback on your website

  • What are web logs?

  • Tools for analysing web logs

  • Getting data about websites – markosweb

  • Getting data about websites – sitetrail

  • Getting data about websites – seoseope

  • Getting data about websites – mustat

  • Getting data about websites – woorank

  • Getting data about websites – webboar

  • Getting data about websites – wsadirectory

  • Screaming frog SEO spider tool – use it to analyse your website

  • Markosweb SEO

  • Google site links (also known as extended site links)

  • Bounce rate

  • Search engine competitor ranking tools – compete

Google webmaster tools

  • Google webmaster tools

  • Google webmaster tools – site configuration

  • Site configuration – Site maps

  • Site configuration – Crawler access

  • Site configuration – Site links

  • Site configuration – Change of address

  • Site configuration – Settings

  • Site configuration – URL parameters

  • Site configuration – user administration

  • Google webmaster tools – your site on the web

  • Your site on the web – Search queries

  • Your site on the web – Links to your site

  • Your site on the web – Content keywords

  • Your site on the web – Internal links

  • Google webmaster tools – +1 metrics

  • Google webmaster tools – diagnostics

  • Diagnostics – Malware

  • Diagnostics – Crawl errors

  • Diagnostics – Crawl stats

  • Diagnostics – Fetch as Googlebot

  • Diagnostics – HTML suggestions

  • Google webmaster tools – Labs

Web server, domain and URL issues

  • Canonicalization (setting preferred URL)

  • Web page loading speed

  • Monitor website bandwidth use and peak period usage

  • Buy up URL variations and also international versions of the URL

  • Consider other domain types

  • Beware of purchasing an expired domain

  • Purchasing an existing website

  • Buying a premium website domain

  • Finding recently expired domains that you might want to purchase

  • Create custom error 404 page with links to important pages

  • How to remove pages from Google

  • Buy domains for the maximum period available

  • Checking to see if your website has been hacked

  • Excluding sites that link to you and cause excessive bandwidth issues

  • Checking for other sites that may be plagiarizing your website content

Website credibility – making SEO payoff!

  • Your website visitors are looking for reassurance

  • Full contact details

  • Embed a map on the contacts page

  • Client lists and customer feedback

  • Independent reviews

  • Publish full prices on you website rather than asking for a quote

  • Guarantees and ‘terms and conditions’

  • Returns policy

  • FAQs page

  • Always use encryption to take credit cards

  • International issues

  • Take account of local sensibilities, especially pictures

  • Privacy policy

  • Establish jurisdiction for disputes

  • Website accreditation schemes

  • Keep your content up to date

Browser & hardware issues

  • Different browser issues

  • Browsers version issues

  • Screen resolution issues

  • Mobile web issues

Evaluating an SEO company

  • How well does the SEO website show up in Google?

  • Check out their home page PageRank

  • How many back links they have to the SEO companies website?

  • How many of their pages are indexed by Google

  • Take links from client websites into account when accessing the number of back links

  • Check the website of the SEO company for broken links

  • Do they provide both on-page and off-page SEO services?

  • Take a look at the HTML code behind their home page

  • Ask to see examples of their SEO clients

  • Do they provide full contact details?

  • Is the pricing structure clear?

  • Do they provide full company registration details?

  • Exactly what do you get for your money?

  • Is the SEO work all done in-house or is it outsourced?

  • Never respond to SEO spam emails

 

 

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